BAT launches Dunhill Switch Black
British American Tobacco (BAT) Korea plans to launch a new product this week named Dunhill Switch Black, which the firm says enables smokers to experience a minty spearmint flavor.
The Seoul-based cigarette producer said that the product offers the smooth taste of Dunhill and a quick crush of the capsule inside the filter lets smokers taste the spearmint flavor.
``Since its launch, Dunhill has been an icon of a premium brand in the market. Putting Dunhill Switch Black out into the market is a testament to Dunhill’s efforts to continuously provide differentiated taste experience to consumers,’’ BAT Korea’s Marketing Director Kashif Khwaja said.
``With Switch Black, Korean consumers will be able to experience Dunhill’s original blend to a refreshing aftertaste in one single product.”