Hyundai Securities CEO Choi Kyung-soo

By Kim Jae-won
Staff Reporter

Hyundai Securities CEO Choi Kyung-soo emphasizes change and innovation to provide customers with better services based on professional knowledge and perspectives.

Choi thinks employees can produce the best results based on creativity and passion, which can be induced by change and innovation. He is a fine model for an innovative figure. The former administrator of the Public Procurement Service (PPS) is not afraid of change; rather he embraces it for development.

He served in government as a tax specialist for almost 30 years, and moved to Keimyung University to teach tax and finally joined Hyundai as CEO. The government also acknowledged his passion for innovation. The PPS was named top government agency for innovation when Choi was its head in 2004.

The 59-year-old chief executive put its focus on sales, which he thinks is the base of the firm.

``I will put priority on sales. If there are no sales, there will be no profit. If there is no profit, there will be no company,'' Choi said in his New Year's address. ``Sales are the frontline of battle. All business should be focused on sales. We should make a sales-based system.''

He asks employees to be specialist at their tasks. ``We should have professional perspectives through endless studying, so that we can earn the trust of our customers.''

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