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Grand Prize Smart Strategies to Upgrade Korea’s Brand Image

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By Memeth Polycarp NGU

Ajou University

Since the 1960s, South Korea has achieved a significant record of growth and integration into the economically-advanced and high-tech modern economies, coming up with strong brand products especially in the automobile ( Hyundai cars, KIA) and the electronic (SAMSUNG and LG) markets. This has been visible in the country's GDP per capita growth from $85 in the 1960s to $26,000 (2008 estimate). Initially, this success was achieved under a system of close government/ business ties. The Asian Financial crisis of 1997-98 exposed