Prudential Life Insurance is known as an insurer that people want to spread the word about. Boston-based consulting firm Bain & Co. recently conducted a survey and Prudential claimed the top spot on the Net Promoter Score (NPS) in the life insurance area in 2006, following its No. 1 position in 2004. Bain & Co. surveyed 4,715 customers of 63 domestic companies in 11 industries.

The NPS is the key index measuring the extent of customer satisfaction. General Electric is also using the index to figure out customer satisfaction levels. Prudential's score was 27 percent higher than the survey average and it means that the insurer's services outrun its rivals by a large margin.

Prudential Life posted 119.6 billion won in net profit in the fiscal 2006. It's a remarkable figure, given it is operating with about 1,600 life planners _ far smaller than big insurers.

Despite high job turnover rates in other life insurance firms, Prudential Life has a very low one. At the same time, it has a 90 percent retainment of contracts ratio, far higher than the industry average of 60 percent, indicating that customers of Prudential rarely terminate their contracts once they sign up for them. This reflects the company's high-quality customer services and the provision of custom-policies.

Prudential's strongest point is that it treasures its life planners. It spares no costs and energy to educate these workers and make them the industry's best.

Prudential aims to become the insurer that is most trusted by its customers with its ``3Q'' strategy _ Quality People, Quality Products and Quality Services.

Developing various policies that fully meet customers' needs, the life insurer has created and offered the industry's ``first'' policies and will continue to do so.

Prudential Financial is a global financial group providing insurance, funding, pensions, asset management, securities and banking services. It has more than 30 subsidiaries globally and its assets under management amounted to $57 billion as of June 2006.