The Korea Times is pleased to announce the winners of the Korea Times Premium Brand Awards 2008. The readers’ choice awards for favorite brand names are based on a survey of 3,216 Times readers conducted Dec. 10-27, 2008, jointly by The Korea Times and www.koreatimes.co.kr.
| Categories | Brand Names |
| Refrigerator | Zipel (Samsung) |
| TV | Pavv (Samsung) |
| Air Conditioner | Whisen (LG) |
| Computer | X-Note (LG) |
| Mobile Phone | Anycall (Samsung) |
| Mobile Phone Service | SKT |
| 3G Mobile Phone | Show (KTF) |
| Broadband TV | SK Broadband |
| High-Speed Internet | KT Megapass |
| International Call | LG Dacom 002 |
| Domestic Automobile | Sonata (Hyundai) |
| Foreign Automobile | BMW |
| SUV | Sportage (Kia) |
| Gasoline Product | Enclean (SK) |
| Milk | Seoul Milk |
| Whisky | Scotch Blue |
| Public Corp. | KEPCO |
| Korean Soju | Chamjinisulro (Jinro) |
| Beer | Hite S |
| Traditional Food (Kimchi) | Arumchan (Nonghyup) |
| Bank | KB |
| Retail Banking | HSBC |
| Domestic Insurance | Samsung Life |
| Foreign Insurance | Prudential |
| Credit Card | Hyundai |
| Securities | Korea Investment & Securities |
| Construction | Samsung E&C |
| Domestic Airline | Korean Air |
| Foreign Airline | Emirates Airlines |
| Language Institute | YBM Sisa |
| Family Restaurant | TONY ROMA’s |
| Serviced Residence | Vabien |