By Yoon Ja-young
Staff Reporter

Shinhan has some strength that analysts highly evaluate.

First of all, the bank knows how to provide customized services.

It is organized into special business models and provides differentiated products and services to six customer groups ― retail, corporate, investment, SME and institutional banking, and wealth management.

It allows Shinhan to maximize customer value and enjoy a synergy effect from a well-diversified business platform unparalleled in the local banking industry.

In the domestic market, the bank has focused on strategic relocation to most effectively cover the widest possible customer base. By achieving a stronger presence in large cities, it has successfully targeted middle and upper class retail customers. By penetrating small cities nationwide, meanwhile, it has covered a mass retail base.

Globally, Shinhan boasts of 48 networks in 14 nations worldwide. The bank is particularly focused on emerging markets such as Cambodia, Vietnam, Kazakhstan and China, while continuing expansion into advanced markets. It successfully took over the North Atlanta National Bank in the United States in June 2007, and opened a wholly-owned subsidiary bank in Canada in March 2009.

As the main pillar of the financial group, the bank is providing dynamic and convenient financial services through a maximized synergy effect between affiliated companies. It boasts of a ``One Portal'' marketing system, in which customers are offered the best blend of products and services under the integrated brand of ``Shinhan.''

While the securities arm and credit card business manufacture financial products, the bank can focus on distribution, building a win-win structure through its extensive network.

Analysts pick Shinhan Bank as having one of the healthiest asset portfolios among local banks, and the bank owes this to good risk-management.

Shinhan has seven management principles ― The Shinhan Way ― which enabled the bank to achieve rapid growth and success. It includes customer satisfaction, a strong company culture, capability-oriented and fair personnel management, transformational leadership, continuous innovation and ethics, and transparent and socially responsible management.

chizpizza@koreatimes.co.kr