LG’s pavilion at the Yeosu expo will highlight the company’s recent advancements in green technology. Courtesy of LG Group

By Kim Yoo-chul

LG Group is seeking to improve its image as an environment- conscious enterprise at an international expo to be held in Yeosu.

On Sunday, LG said it will set up a four-story pavilion for Expo 2012 Yeosu with the theme of “Life is Green” on 3,724 square meters.

“We hope visitors at the expo will better understand LG’s future businesses by experiencing the products on display products,” said company spokeswoman Kim Min-jeong.

“Water” is the top word at the LG pavilion, symbolizing the company’s initiatives for green business according to Kim. The corporation is aiming to reap 15 percent of the group’s revenue from pro-environmental ventures by 2020.

LG plans to set up a big water screen and a big media show will feature its advanced technologies, artistically, the spokeswoman said. The pavilion will be powered by a solar-energy.

It has also applied fine-tuned water treatment technologies as part of its water-saving strategy.