Ssangyong unveils new premium sedan
By Kim Tae-jong
Ssangyong Motor has unveiled two upgraded premium sedan models — the Chairman H New Classic and New Chairman W, which offer greater options and enhanced design.
The automaker is confident that the new models will satisfy customers, citing design, enhanced performance, premium features at more affordable prices and upgraded customer service.
“With their premium features, the new models will enhance the prestige of the Chairman brand by actively incorporating options that sedan customers prefer, at a great price,” Lee Yoo-il, CEO of the automaker, said. “Ssangyong will continue to satisfy our VIP customers with world-class performance, quality and differentiated customer services.”
The automaker also emphasizes that the latest models have widened the choices for luxury sedans with greater value at a lower price.
Now, a larger number of customers can own the Chairman H New Classic 500S Luxury for 36.3 million won, which is even lower than the prices of several semi-luxury sedans offered by competitors. In addition, a new trim will be added to the New Chairman W CW600, offering greater premium value at a lower price.
The Chairman H New Classic offers greater luxury in its interior and exterior design.
The front of the Chairman H New Classic features a newly installed round radiator grill and horizontal intake hole, creating an elegant look. This design takes the class and prestige of the luxury sedan a step further.
The rear combination lamps integrate turn signals with the brake lights in a uniquely red color, and the door handles are the same as the car body, adding even more sophistication.
The Chairman’s unique emblem of flying wings is engraved in the C pillar. The Chairman H New Classic also represents dynamism and class with its diamond-cut alloy wheels.
Its interior features upgraded luxurious style with non-glossy wood grain, silver center fascia, a black high-glossy center console, and an LED mirror in the back seat. The New Chairman W CW 600 offers TFT-LCD display, side air bags for back seats, HID head lamps, vibrant roller blinds, individual control switches for the front seats, and a wood grain SVIP trim.
Moreover, 19-inch sputtering wheels which were optional in the past are offered as a basic option and a VVIP entertainment system is included on the options list.
The wood grain preferred by customers in the V8 5000 and Limousine models is also applied to the CW 600 SVIP. In addition, 19-inch sputtering wheels come with the entire CW600 Prestige range, upgrading the interior design and enhancing customer satisfaction.
With their superb premium features, the two models start from an affordable 36.3 million won for the new Chairman H New Classic 500S Luxury, ensuring greater value for money, as compared to other brands. The top model, the New Chairman W Limousine, is available at 104.65 million won
What also makes the new cars more outstanding is Ssangyong’s customers service after purchase, which lives up to the brand image and shows the firm’s confidence in its products.
The automaker offers up to a 5-year or 100,000-kilometer warranty for Chairman H New Classic owners and a 5-year or 120,000-kilometer warranty for the New Chairman W.