Employees of Samsung Electronics celebrate 30 million Galaxy S and Galaxy S2 handset sales in the global market at its production facility in Suwon, Gyeonggi Province, Friday. / Courtesy of Samsung Electronics
By Yoon Ja-young
Securing their position as the premium brand in the international market some 30 million Galaxy S and Galaxy S2 mobile handsets roam the globe.
Samsung Electronics announced that it has sold near 20 million units of Galaxy S, which it launched last year in June. When combined with the over 10 million in sales of the Galaxy S2 marked around the end of last month, the Android smartphones have proven their popularity.
According to data by Strategy Analytics, Samsung is second only to Apple in global smartphone vendor shipments. The shipment of Apple smartphones marked 20.3 million in the second quarter of this year. Since the launch of iPhone in 2007, Apple, which has been at the forefront of the smart innovation, marked over 100 million in sales.
Samsung Electronics, meanwhile, is busy closing in on Apple, with shipments recording 19.2 million as of the second quarter of this year. Nokia came at third with 16.7 million, followed by RIM and HTC at slightly over 12 million. LG Electronics, another Korean handset manufacturer, marked 6.2 million in shipments, and Motorola recorded 4.4 million.
Though 16 months have passed already since its launch, Galaxy S continues to sell steadily in the global market, claims Samsung Electronics.
Its successor, Galaxy S2, sold a unit every second to rank Samsung’s first handset to achieve the 10 million sales mark in the shortest period ever. It was chosen as the handset of the year in “Gadget Award 2011” of T3 and “Mobile Choice Consumer Award 2011” of Mobile Choice, both of which are recognized IT media of the United Kingdom.
The strengthened brand power of the Galaxy series helps Samsung Electronics gain a firm foothold in the global market. Rising as the second biggest player in the global smartphone market in the second quarter of the year, Samsung Electronics aims to reign not only in the Korean market but also in 10 countries in Europe, including Germany, Italy and France.
“We plan to secure our leadership in the smartphone market with Galaxy S and Galaxy S2, and launch more innovative smartphones in the future,” a representative for Samsung said.