The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Korea to ease entry rules to boost tourism, domestic spending

  • 3

    Children, pregnant women executed, tortured in North Korea: report

  • 5

    INTERVIEWForeign-born entertainers seek to revolutionize local industry

  • 7

    College students turn to 1,000 won breakfast to beat inflation

  • 9

    Generation Z entrepreneurs turn oyster shells into trendy dish soap

  • 11

    Will dismantling oligopoly result in successful bank industry reform?

  • 13

    Terraform Labs co-founder's extradition could be delayed more than 1 month

  • 15

    Rare Joseon-era map returns home from Japan

  • 17

    Fintech, lifestyle products can help Korea grow trade ties with Hong Kong: city's trade promotion chief in Korea

  • 19

    Top envoy to US tapped as new national security advisor

  • 2

    IU says she was excited to share screen with Park Seo-joon in 'Dream'

  • 4

    From IVE to NCT DOJAEJUNG, K-pop hotshots brace for April chart race

  • 6

    Korea moves to shorten COVID-19 isolation period to 5 days

  • 8

    INTERVIEWCan art become stable investment source?

  • 10

    NewJeans, Apple join hands to bring immersive audio experience

  • 12

    Apple to open 5th retail store in Korea this week

  • 14

    Korea to scrap customs form for travelers without dutiable goods

  • 16

    Celltrion chairman vows to develop new drugs, initiate M&As

  • 18

    Advancing biological weapons convention (BWC): the Philippine role

  • 20

    Korean aesthetics, spirit live on at Gyeongbok Palace

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Fri, March 31, 2023 | 16:26
Business
Smartphones spark mobile commerce
Posted : 2011-03-17 17:15
Updated : 2011-03-17 17:15
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link

More mobile-phone users are buying goods and services through their handsets. / Korea Times

By Yoon Ja-young

As the number of smartphone users is soon to reach 10 million, more people are choosing to shop with their handsets. The mobile commerce market is seeing explosive growth.

11st, an online market operated by SK Telecom, announced that it recorded 1.85 billion won in monthly sales through mobile shopping last month, the most since it started the service. Its mobile shopping application had 625,000 downloads, and Auction and G-market have also launched similar applications.

Mobile commerce currently marks 4 billion won in monthly sales, and is expected to grow to 50 billion won this year. This is still a small part of the online shopping industry, but the growth is remarkable. According to the Korea Online Shopping Association, the market is set to double, exceeding 120 billion won next year.

The growth owes its rapid expansion of smartphones with one in five mobile phone customers owning a smart device by the end of the month. Market analysts estimate the figure to reach 20 million this year. “When considering the rapid expansion of smartphones, mobile commerce is certain to become powerful in the retail industry,” a representative for 11st said. Analysts expect that transition will move from the portal platform to mobile platform.

Not only open markets but also TV home shopping channels are stretching to the mobile sector. CJ O Shopping, Hyundai Home Shopping, GS Home Shopping, and Lotte Home Shopping have launched applications to attract smartphone users. They find it appealing as they can reach out to customers regardless of time or place. On top of showing the shopping programs in real-time, the home shopping channels are linking the mobile service with their other online and offline shops.

Mobile carriers, which have been suffering deteriorating profitability, are also taking mobile commerce as their new income source. SK Telecom, with over 5 million smartphone users, is bolstering marketing efforts for its open market 11st. Thanks to synergy with SK Telecom, 11st takes 46 percent of the mobile commerce market. It aims to increase the ratio of mobile shopping to 5 percent this year, and 20 percent in 2013.
Emailchizpizza@koreatimes.co.kr Article ListMore articles by this reporter
 
Top 10 Stories
1Children, pregnant women executed, tortured in North Korea: report Children, pregnant women executed, tortured in North Korea: report
2College students turn to 1,000 won breakfast to beat inflation College students turn to 1,000 won breakfast to beat inflation
3Korea to scrap customs form for travelers without dutiable goods Korea to scrap customs form for travelers without dutiable goods
4Rare Joseon-era map returns home from Japan Rare Joseon-era map returns home from Japan
5Korean aesthetics, spirit live on at Gyeongbok Palace Korean aesthetics, spirit live on at Gyeongbok Palace
6South Korea nominates new ambassador to US South Korea nominates new ambassador to US
7Carmakers unveil latest models at Seoul Mobility Show Carmakers unveil latest models at Seoul Mobility Show
8[INTERVIEW] South Korea needs to make decision on sending lethal aid to Ukraine : CNAS CEO INTERVIEWSouth Korea needs to make decision on sending lethal aid to Ukraine : CNAS CEO
9Japanese top visitors to Korea in 2023 as tourism rebounds Japanese top visitors to Korea in 2023 as tourism rebounds
10Chun Doo-hwan's grandson to visit May 18 National Cemetery Chun Doo-hwan's grandson to visit May 18 National Cemetery
Top 5 Entertainment News
1IU says she was excited to share screen with Park Seo-joon in 'Dream' IU says she was excited to share screen with Park Seo-joon in 'Dream'
2From IVE to NCT DOJAEJUNG, K-pop hotshots brace for April chart race From IVE to NCT DOJAEJUNG, K-pop hotshots brace for April chart race
3[INTERVIEW] Foreign-born entertainers seek to revolutionize local industry INTERVIEWForeign-born entertainers seek to revolutionize local industry
4NewJeans, Apple join hands to bring immersive audio experience NewJeans, Apple join hands to bring immersive audio experience
5Celebrity chef Paik Jong-won takes his business skills to next level with 'The Genius Paik' Celebrity chef Paik Jong-won takes his business skills to next level with 'The Genius Paik'
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group