By Kim Tae-gyu
Staff reporter
Convertibles are not specific to the automotive industry. The idea is also applicable to the tobacco business as British American Tobacco (BAT) Korea demonstrates with its new line of products.
BAT Korea plans to launch KENT Convertibles this week in which the Seoul-based company says consumers will be able to experience two different smoking sensations in a single cigarette.
The product is composed of a two-part, charcoal and cellulose filter with a small liquid-filled flavor capsule. When customers click the filter to release the flavor from the capsule while smoking, they can indulge in a second taste.
BAT Korea labels the out-of-the-box technology as the biggest innovation in tobacco since the creation of the filter. The cigarette has 6mg tar content and priced at 2,500 won a pack.
``The cutting-edge taste transmission technology of KENT Convertibles now allows consumers to interact with their cigarettes to choose whenever they want to experience a new smoking sensation,'' BAT Korea's Marketing Executive Director Guy Meldrum said.
``KENT's leading role in product technology continues, and the launch of KENT Convertibles will further strengthen the innovation platform for KENT.''