my timesThe Korea Times
  1. Business
  2. Companies

Hyundai Motor taken aback by Kia success

Listen
  • Published Jul 4, 2010 7:26 pm KST
  • Updated Jul 4, 2010 7:26 pm KST

The lesser of two siblings threatens to upset pecking order

By Kim Tae-gyu

Staff reporter

Few can blame it, if Hyundai-Kia Automotive Group has not decided to be happy or upset. On one hand, Korea's top automaker is taken aback by the success of its Kia models but, on the other, it sees that unexpected Kia success coming at least partially at the cost of Hyundai models.

"I know that Kia is doing well and we are happy," a PR officer of the automotive told The Korea Times. "But Hyundai is not doing well, which I believe is partially due to Kia's success."