By Kim Tae-gyu
Paik Gee-hoon, a 35-year-old businessman living in Incheon, ordered fried chicken for delivery to his house earlier this week as he and his wife wanted to eat it with some cold beer while watching the World Cup games held in South Africa.
He gave up the plan after learning that he would have to wait more than an hour since the restaurant was struggling to meet a rush of orders. Things were similar at other chicken outlets.
The longer Paik waited, the fatter the purses of chicken chains became, which are overjoyed with the news that Korea has advanced to the second round after a 2-2 draw with Nigeria ― Additional World Cup matches from now on mean additional revenue for them.
``Korea will take on Uruguay this Saturday. It will kick off at 11 p.m., the right time for people to order fried chicken. We expect orders to be inundated on the day to boost our bottom lines,'' said a manager at a Seoul-based home delivery chicken restaurant.
Domestic investors got wind of the flourishing chicken and pizza brands as amply demonstrated by their rising share prices this month.
Chicken brand Moniker chalked up about a 30-percent rise in its share prices this month alone and the upward trend is expected to continue because Korea will play at least one more game.
Its competitor Harim also racked up a double-digit growth in equity prices in June.
Those of Mr. Pizza also jumped up 19 percent this month.
Included in the beneficiary list are SBS and the Hyundai-Kia Automotive Group. The former, which exclusively broadcasts the World Cup here, came under fire because it won the rights after violating the gentlemen's agreement with its rivals.
The media outlet spent 75 billion won ($63 million) for the exclusive rights and was been widely expected to suffer deficits for the bet. But as the nation successfully finished the first round, it is now projected to earn money from the investment.
The Hyundai-Kia Group, the foremost carmaker in Asia's fourth-largest economy, is a sponsor of the World Cup. The Seoul-based outfit calculates the benefits of being an official sponsor will top 10 trillion won.
치킨과 피자 월드컵 특수
인천에 사는 사업가 백기훈(35)씨는 아내와 함께 남아공에서 열리고 있는 월드컵을 관람하면서 시원한 맥주에 곁드려 먹으려고 이번 주 초 치킨을 배달시켰다.
쇄도하는 주문을 맞추지 못해 한 시간 이상 기다려야 한다는 것을 알고 그 계획을 포기했다.
나이제리아와 2-2 동점을 이뤄 16강에 진출했다는 뉴스를 듣고 너무 즐겁게 되어 백씨는 기다리면 기다릴수록 치킨 체인점의 지갑이 더욱 두툼해졌다. 그래서 지금부터 추가적으로 게임이 있게 되면 그들은 수입이 더 늘어날 것이다.
국내 투자자들은 이번 달 관련 주가가 올라가면서 잘 보여주었듯이 치킨과 피자 브랜드가 번창하는 바람을 맞았다.