Yo-Yo Ma, left, artistic director at The Silk Road Ensemble, gesticulates during a session with members of Busan’s “Boystown” orchestra on the sidelines of his Silk Road Ensemble’s performance last week.
/ Courtesy of Hyosung Group |
By Kim Yoo-chul
Staff Reporter
Hyosung Group is enhancing its corporate social responsibility (CSR) activities.
Hyosung, a conglomerate with a focus on fibers and chemicals, is now paying special attention to helping the arts and cultural activities.
"Last week, we arranged for Yo-Yo Ma to coach underprivileged children in Busan," a company spokesman said, Monday.
"Boystown" was established in 1957 and currently provides a home for 490 orphans and children from low-income households.
The Silk Road Ensemble, led by Ma, is a 12-year-old non-profit organization with the mission of bringing together musicians from different backgrounds and traditions.
The ensemble is composed of a rotating group of musicians, composers, visual and other artists from more than 20 countries around the world. Their 2002 debut album was titled "The Silk Road: A Musical Caravan."
Hyosung is making "Mecenat" one of its top priorities for its corporate philanthropy.
Originating from the French word meaning patronage of the arts and culture, taken from the name of the ancient Roman politician Maecenas, this corporate movement is aimed at enhancing the image of corporations supporting culture and the arts.
Hyosung is also supporting various other related activities by partnering with the United Nations.
"We will continue to support philanthropy programs regardless of regions and religions. Hyosung is planning to boost the budget for this purpose," the company official said.
In Korea, corporate support for cultural activities began in the 1970s, but it was not until 1994 that the Korea Business Council for the Arts was founded to more systematically support arts and culture.
The amount of Mecenat corporate sponsorship reached 184 billion won in 2006 as the latest available data shows.
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