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Staff Reporter
British American Tobacco (BAT) Korea said Monday that the Seoul-based company plans to release Dunhill Freeze, a limited edition menthol product, on July 6.
The company said that the product, which will be priced at 2,500 won a pack, will be launched in time for the hot summer season with an icy pack design.
``This summer, Dunhill Freeze has been specially designed to offer our consumers a truly cooling experience,'' BAT Korea Managing Director Guy Meldrum said in a press release.
``Its combination of high mentholation and Dunhill's distinctive rich flavor in this new icy pack emits the unique, intense chilling sensation,'' he said.
voc200@koreatimes.co.kr
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