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Mon, April 12, 2021 | 13:04
Business
BAT Korea Releases New Product
Posted : 2009-06-30 17:32
Updated : 2009-06-30 17:32
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Dunhill Freeze
By Kim Tae-gyu
Staff Reporter

British American Tobacco (BAT) Korea said Monday that the Seoul-based company plans to release Dunhill Freeze, a limited edition menthol product, on July 6.

The company said that the product, which will be priced at 2,500 won a pack, will be launched in time for the hot summer season with an icy pack design.

``This summer, Dunhill Freeze has been specially designed to offer our consumers a truly cooling experience,'' BAT Korea Managing Director Guy Meldrum said in a press release.

``Its combination of high mentholation and Dunhill's distinctive rich flavor in this new icy pack emits the unique, intense chilling sensation,'' he said.

voc200@koreatimes.co.kr









 
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