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   10-21-2009 20:22
Kimchi Making Rising Amid Flu Epidemic

By Jane Han
Staff Reporter

Rising vegetable costs and a change in lifestyle have pushed Koreans further away from making their staple dish, kimchi, at home, but a new poll shows that people are turning back to the task.

Online shopping site Gmarket asked 6,191 men and women whether they are planning to make kimchi at home this winter, and more than 60 percent said they are. This is up 11 percent from a similar survey last year.

A majority of respondents said they plan to make about 100,000 to 200,000 won's worth of kimchi this year, according to the poll, unlike last year when most people preferred to make less than 100,000 won's worth.

Considering the costs of essential ingredients for kimchi haven't changed much, Gmarket officials say households are simply pickling more vegetables than before.

"We're seeing a sharp rise in the number of consumers who want to make their own yearlong supply of the dish," said Baek Min-seok, a food merchandiser at Gmarket. "This is a big change in trend compared to the pattern we've been witnessing in recent years."

Families once pickled tens of jars of kimchi to share with neighbors and relatives, but today's homemakers have been turning away from the time-honored tradition, saying ready-made kimchi products are cheaper and tastier.

A recent poll showed that more than 65 percent of Korean housewives don't know how to make kimchi, indicating a lifestyle change among the younger generation.

So why the sudden move toward tradition again?

The Gmarket poll shows that the widespread swine flu epidemic is the biggest reason behind people's newfound interest in the fermented vegetable dish.

"Fermented food is believed to help strengthen the human immune system, so kimchi is emerging as a good solution among health-conscious individuals," says Baek.

More than 55 percent of the respondents said they're opting to take on the laborious task as they cannot trust food manufacturers' safety standards. A few years ago, parasite eggs were found in kimchi imported from China.

Such food scares are encouraging people to make their own, but there are still options for those who don't want to deal with the entire kimchi-making process.

Kimchi manufacturers are introducing partially completed products, such as pickled cabbage, to enable consumers to finish the remaining process at home.

jhan@koreatimes.co.kr

Reader's Comments
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Please stay on topic.
TaeKimchi   (119.111.49.181)   10-22-2009 16:26
different strokes for different folks. people in korea are very conscious of everything that has to do with kimchi as americans are conscious of potatoes and steak, and italians of their cheeses and pasta (and on a negative note, the japs and their stupid craving for whale/dolphin meat.)
donnieboy48   (122.153.192.82)   10-22-2009 16:16
I eat kimchi and I like it..yes, it is loaded with salt, but eaten in moderation isn't too bad..the more pepper sauce the better, Jeollabuk-do is one of the spiciest areas of the country, and their Jeonju bibimbap is fantastic...
biteme   (218.38.48.165)   10-22-2009 13:50
arch--yes, but we don't hype it in the media on a weekly basis. Oh, yeah, Canadians hype it too. And arch, you asshat, I'm not bashing Koreans. I said that KT over-hypes kimchi. You really need to seek professional help. You may not have gone over the edge yet, but you can sure see it from your vantage point.
murph   (216.49.76.192)   10-22-2009 13:50
A Quick Japanese Lesson: Jewboyz likes to smell "kuso" and eat Jewish boys' "chinko." If you can correctly translate this into English, I will give you 100 Won.
murph   (216.49.76.192)   10-22-2009 13:45
New (and not so new) discoveries re: Jewboyz: 1)He is a fem Jap boy who is in love with Jewboyz because they have, uhhh, big...noses (wink, wink) 2)He hates anything and everything about Korea but keeps on visiting KT 3)...and now, we know that he is into scat! 4)But! we still don't know if he likes the turd kind or the watery Hershey squirt kind. Hmmmmmm.
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