Korean rapper-singer Psy, known for his new hit single "Gangnam Style," has signed a contract with a U.S. record label, a move that has opened the way for him to advance into the world music market, his local management company said Tuesday.
The contract with Island Def Jam Recordings, a hip-hop label affiliated with the Universal Music Group, gives the company exclusive international publishing rights and management over Psy, YG Entertainment said.
The label represents world-renowned stars, including Bon Jovi, Mariah Carey, Jennifer Lopez and Justin Bieber.
"Details, including the timing of a new album's release, have not been determined," YG said. "We will continue discussions in the future."
Psy has been the talk of the media in the last few weeks for the music video for "Gangnam Style" that has spawned various online parodies.
The music video has raked in 98.4 million views on YouTube as of 9 a.m. Tuesday, and was at the 30th place on U.S. iTune's "Top 100 Songs Chart" that day, 10 notches up from a week ago.
The singer met with Bieber's manager, Scooter Braun, in Los Angeles last month and was reportedly offered a chance to publish an English version of "Gangnam Style" in the U.S.
Psy is scheduled to leave again for the U.S. where he will promote the new song in collaboration with his international management firm.
While in the U.S, the singer will also attend the 2012 MTV Video Music Awards at the Staples Center in L.A. on Thursday., according to YG.
Psy received a formal invitation to the event, the company added.
"It was not decided regarding whether he will receive a prize or perform in celebration of the event," the company said.
K-pop singer Rain was the last Korean singer invited to the awards ceremony as a representative of Asia in 2005.
Psy, whose real Korean name is Park Jae-sang, was not previously well known outside his country but rose to stardom on YouTube for his "Gangnam Style" music video in which he performs a comical horse-riding dance.
Interest in the 34-year-old singer has doubled since the video was covered by major foreign news media outlets, including CNN, the Los Angeles Times, the Wall Street Journal and the weekly news magazine Time last month. The song and dance have since gone viral and become an Internet meme, with Nelly Furtado dancing "Gangnam Style" in a concert and Jay Leno showing a parody of Mitt Romney arriving at the GOP convention performing the dance.
Psy said he was bemused at such an explosive response.
"I'm experiencing all these things for the first time. I feel like I'm reaching my peak for the first time in 11 years after debuting. I now have mixed feelings that I want to use this chance to enhance the prestige of South Korea and that I should not attempt too much," Psy said through his local management firm.(Yonhap)