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  • Published Aug 3, 2012 4:24 pm KST
  • Updated Aug 3, 2012 4:24 pm KST

The Start-up of You: Adapt to the future, Invest in Yourself, and Transform Your Career

Reid Hoffman, Ben Casnocha; RHK Korea: 284pp., 13,000won

Unemployment rates are getting higher and higher and everyone is facing fierce competition in the job market regardless of age, gender and field. Even those who are currently employed are worried if their retirement is approaching.

LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha tell readers how to accelerate their own career in today’s competitive world. They emphasize the importance of managing a career as if it were a start-up business.

The book also stresses the huge importance of networking today, making effective suggestions on how people manage relationships successfully.

Readers will also find the best practices of Silicon Valley start-ups and how to apply these entrepreneurial strategies to their career.

The book is for everyone working in different situations; a giant multinational corporation, a small local business, or launching a venture company.

—RACHEL LEE