K-pop girl group to promote Korea at Paris entertainment expo
A four-member popular girl group will help promote the Korea Brand and Entertainment Expo slated to take place in Paris early next month, a state-run trade agency said Wednesday.
The Korea Trade-Investment Promotion Agency (KOTRA) said singers of the group Secret have been named as goodwill ambassadors for the event that runs for three days starting on Dec. 1.
Formed in 2009, Secret is signed under TS Entertainment, and has steadily won over fans in South Korea and many Asian countries.
KOTRA said the expo aims to help the recent boom in Korean popular music take root outside of Asia and fuel the so-called "hallyu" phenomenon in Europe. Such developments, it claimed, could translate into more trade, improved brand image for South Korean companies and other economic benefits.
"Hallyu," or the "Korean Wave," refers to the growing popularity abroad of South Korean popular culture, ranging from television shows and movies to pop songs.
"The girl group was tapped to promote the expo because they are best suited to highlight the attractiveness of Korean culture in Europe," KOTRA said.
The group is expected to give a live concert at the expo venue at Espace Grande Arche on Dec. 3 and meet fans to sign autographs.
The trade agency said up to 15,000 visitors may come to the event that will highlight the Korean pop culture, tourism, fashion, media and entertainment industries.