Korean Air sponsors world conservation congress
By Lee Hyo-sik
Korean Air, the country’s largest flagship carrier, will sponsor the 2012 World Conservation Congress to be held on Jeju Island in September as part of its efforts to improve its image as an environment-friendly aviation firm.
At the headquarters of the Korean Organizing Committee for 2012 World Conservation Congress, Woo Kee-hong, senior vice president of Korean Air’s passenger business division, signed a sponsorship agreement with Kim Jong-chun, the secretary general of the organizing committee, Tuesday.
Under the accord, the airliner will offer foreign nationals taking part in the meeting to be held on Jeju Island in September, airplane tickets at discounted prices. Those flying economy-class will be given a 15-percent discount, while prestige-class passengers will pay 10 percent less for their seats.
Additionally, Korean Air will promote the largest international gathering ever hosted by the country’s southern resort island of Jeju, through its in-flight magazine SkyNews, website and other media tools.
``We are glad to be sponsoring a meaningful global event such as the World Conservation Congress, which is often called the Green Olympics. We will make every effort to help make it successful and improve Korea’s image as a leader in green technology,’’ Woo said. ``As a world’s leading airliner, we will also introduce more environmentally friendly activities across the globe.’’
The congress is expected to draw up to 6,000 participants from overseas, on top of over 4,000 domestic visitors. They include heads of state, government officials, environmentalists, academics and journalists.
``We expect Korean Air to help us host the upcoming event successfully,’’ Kim said. ``I have no doubt that the airliner will promote the 2012 World Conservation Congress effectively to the world and provide international participants with convenient flights to and from Jeju at affordable prices.’’
The congress kicks off on Sept. 6 and will run until the 15th at the Jeju Convention Center. It is the most influential event addressing global environmental issues and Jeju is the first Northeast Asian host of the World Conservation Congress after its inception in 1948.
It is held every four years by the International Union for the Conservation of Nature (ICUN), the only international environment union with Permanent Official Observer Status at the UN General Assembly.
There have been 22 gatherings since the congress started the IUCN General Assembly. The event changed its title during the 1996 Montreal Congress.