Unique wine experience at JELL
By Kim Rahn
Combining a wine shop, wine bar and fine dining, JELL is the one-stop place where you can enjoy all three.
The first wine shop to open in Korea in 1992, JELL currently offers a selection of 1,500 kinds of wine and recently opened a French restaurant to become a wine culture complex.
A wine bar for members is on the second and third floors with impressive terraces on each floor. It is a business lounge which adopted a membership wine club concept for the first time here in 2002.
The bar is comprised of halls and rooms for small groups, and the membership club has been a venue for business meetings, social gatherings and various events for wine lovers.
Supervised by a manager who has been educated on wine and hospitality, the restaurant now offers French and European dishes presented by a head chef who completed a course at Le Cordon Bleu in Paris. A buffet-style dinner can be prepared for large groups.
During lunchtime non-members are welcome to eat at the restaurant and gallery cafe.
The first floor is the wine shop, which is surrounded by double walls to maintain the temperature suitable for wine preservation. Some 1,500 kinds of premium wines from around the world, along with cheese and cigars are sold at reasonable prices.
Wines are selected by five sommeliers, including JELL CEO Lee Je-chun who was awarded the Chevalier du Tastevin, a title given to a contributor to the development of Bourgogne wines.
A free wine tasting event is held every Wednesday. JELL also selects a “wine of the month,” which members can purchase at a 20 percent discount and have delivered to their homes.
Lunch hours are between 12 p.m. and 3 p.m., while the membership club is open between 6 p.m. and 2 a.m. The restaurant and club are closed on Sundays and holidays. The wine shop opens from 10 a.m. to 9 p.m. and closes every first and third Sunday of each month. For more information, call 02-797-6846.