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Tue, January 19, 2021 | 19:49
Food
New TV corner on mens‘ grooming
'옴므 4.0' 남자들의 미용법 '미남이시네요' 방송
Posted : 2012-03-30 16:47
Updated : 2012-03-30 16:47
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Promotional image for “Get It Grooming,” a new corner on beauty trend on “Homme 4.0” / Courtesy of CJ E&M

By Noh Hyun-gi

Cable channel XTM is adding a corner on grooming to its men’s trend-watching show “Homme 4.0.” The new segment “Get It Grooming” is inspired by On Style’s “Get It Beauty.” With singer-turned-actress Eugene as the host, the women’s beauty show is responsible for increasing the sales of the numerous products it has featured.

The male version which will begin airing on April 4 incorporates many sections of the original such as blind testing for the best products in a category with a panel. Beauty expert Doh Yoon-bum will host the new spot. “Homme 4.0” focuses on fashion trends, presented by stylists Jung Yun-ki and Kim Min-joon.

The first episode will discuss identifying one’s skin type and establishing an appropriate cleansing routine.

'옴므 4.0' 남자들의 미용법 '미남이시네요' 방송
국내 최초로 남자의 미용법을 다룬 프로그램이 제작된다. 케이블채널 XTM에서는 이 같은 현상을 반영해 남자의 뷰티, 패션, 라이프 스타일에 관한 정보를 담은 남성 전용 프로그램 “옴므 4.0”을 4월4일부터 방송한다. 한국 남자들은 외모에 유달리 관심이 많다. 영국의 시장조사업체 유로모니터는 지난해 한국 남성이 화장품에 쓴 돈이 4,445억원으로 세계 1위를 차지했다고 밝혔을 정도다. 가장 눈에 띄는 코너는 ‘겟 잇 그루밍(Get it Grooming), 미남이시네요’이다.
Emailleann.noh@koreatimes.co.kr Article ListMore articles by this reporter









 
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