Barry Libert, Rick Faulk; Translated from English to Korean by Park Mi-nam; Wings of Knowledge: 224pp., 11,000 won
To celebrate the inauguration of U.S. President Barack Obama, publisher Wings of Knowledge released ``Barack, Inc.'' on Jan. 20.
The book covers Obama's presidential campaign and lays the basic ideas in a way business leaders would probably wait in line for.
Obama's campaign was famous for being almost perfect. Its message did not change throughout the long campaign months and touched the hearts of thousands of loyal and dedicated followers and volunteers and also became famous for collecting a record-amount of donations from supporters.
Among the numerous tactics the 47-year-old President put to good use, an important one was social networking. And in the age of the World Wide Web, on-line campaigns, donations and support contributed to his victory.
Business leaders can now learn and apply similarly effective and practical precepts by simply reading the book, which offers tips and actual quotes in the four chapters ``Success You Can Believe In-And Emulate,'' ``Be Cool,'' ``Be Social'' and ``Be The Change.''
``From his cooler-than-cool leadership style to his use of Internet-based social technology to his basic message of change, Obama showed businesspeople that they have a lot to learn from a savvy politician,'' the authors write in the introduction, and indeed, the book offers insights into what drives the highly anticipated President.
-Han Sang-hee