By Cathy Rose A. Garcia
Lackluster ticket sales forced the cancellation of the first-ever Summer Breeze Festival, scheduled for Aug. 7-8 at the Jamsil Olympic Main Stadium.
Yonhap News quoted concert promoter B4H Entertainment as saying it decided to cancel the Summer Breeze Festival due to low ticket sales.
``We were aware of the risks in preparing for the first festival, and we tried our best to present a much better performance but we have come to a deadlock. Only about 500 tickets were sold as of July 24,'' B4H Entertainment said, on its Web site.
Among the acts billed for the Summer Breeze were Prodigy, One Republic, Panic at the Disco, Lost Prophets, Stacie Orrico, Jaime Scott, Rize and Simple Plan.
The entertainment company said that they tried to scale down the festival size and negotiated with the artists to try to keep the festival alive, but this was still not enough. ``We sincerely apologize for this. The cost of the tickets will be refunded including the service charge,'' the company said.
Sales of tickets for Summer Breeze Festival were affected by stiff competition from other major music events such as the recently concluded Pentaport Rock Festival, the up-coming ETPFEST 2008 (Aug. 15) and the Alicia Keys concert (Aug.7). Tickets were priced at 99,000 won for one day and 165,000 won for two days.
Assisted by Karen Song, Intern