The “Sunfull” Campaign began as a preventive measure to combat cyber bullying by removing anonymous negative comments on online message boards and to encourage people to instead post positive ones. Since it began in May 2007, the Sunfull Movement Campaign Office said Sunday the number of “Sunfull” or positive messages, posted on its website (www.sunfull.or.kr) exceeded 500,000 as of Nov. 1.
“It is remarkable that we can gather together such a high number of online comments. The Internet is a very strong communication tool and many still fall victim to cyber bullying. This campaign is about etiquette education,” said Min Byoung-chul, founder of the Sunfull Movement.
The campaign headquarters designated the first Friday of November as “Sunfull Day.” A ceremony to mark the third anniversary of the Sunfull Movement took place Friday at Hogok Middle School in Ilsan, Gyeonggi Province, and celebrated the unwavering success of the movement.
The first event of its kind was held at the National Assembly in 2008. “Our next goal is to collect 1 million messages not only from Koreans but also from Americans, Japanese, and Chinese. We will promote this campaign all over the world, focusing on countries where IT is advanced. This peace movement will help relax conflicts in troubled parts of the world,” said Min, who is also well known for his influence as a intercultural educator.
The movement office also donates one won per posting and the collected money will be awarded to needy students in the form of scholarships.
Min started the movement following the suicide of a female singer in 2007, due to malicious comments and groundless rumors about her that spread on the Internet.
Since then, a large number of elementary and secondary schools along with government agencies and companies have joined in the online etiquette campaign.
“Character education is very important in helping students learn proper manners in cyberspace. Schools have critical roles in this sense,” Min said.

오십만 네티즌 ‘선플’운동 동참
선플 운동은 익명의 악성 댓글을 제거하고 긍정적인 댓글을 달도록 장려함으로써사이버 괴롭히기에 대처하기 위한 방지책으로 시작되었다.
2007년 5월 이 운동이 시작된 이래 선플운동본부 웹사이트에 올라온 ‘선플’은 11월 1일 현재 오십만건을 넘어섰다고 운동본부는 7일 밝혔다.
“우리가 그렇게 많은 수의 온라인 댓글을 모은 것은 괄목할 만한 일입니다. 인터넷은 매우 강력한 의사소통 도구이며 아직도 많은 사람들이 사이버 괴롭히기의 희생자가 되고 있다. 이 운동은 인터넷 에티켓 교육에 관한 것입니다”고 민병철 선플운동 창립자는 말했다.
선플운동본부는 매년 11월 첫째 금요일을 “선플의 날”로 지정해왔다. 이 운동 3주년 기념식이 지난 5일 경기도 일산 호곡중학교에서 열려 이 운동의 성공을 자축했다.