One year ago today, W was born.
It was created in the hope of providing lifestyle-related news that the newspaper failed to cover, to provide the pleasure of reading in a visually-appealing format, and to be a source of joy every other week to readers who are swamped daily by waves of troubling news.
It was also an innovative project to rebrand the image of the Korea Times. W wanted to add freshness, innovation and style to the staid and traditional image of the newspaper.
It traveled as a supplement in the newspaper to readers in office-concentrated and trend-conscious districts in Seoul as well as to readers in coffee chains and hotels.
Over the one year period, W evolved edition after edition as evident in its design, layout and content.
W has gained some loyal fans who anticipated the next edition and were delighted by the product. It was their support and interest that kept W going. They were the sources of W's inspiration.
Now W's experimental journey ends here, but its spirit of innovation and challenge will carry on.
Thank you for being an avid reader of W. We deeply appreciate your love and support.
Yun Suh-young, W manager
It was created in the hope of providing lifestyle-related news that the newspaper failed to cover, to provide the pleasure of reading in a visually-appealing format, and to be a source of joy every other week to readers who are swamped daily by waves of troubling news.
It was also an innovative project to rebrand the image of the Korea Times. W wanted to add freshness, innovation and style to the staid and traditional image of the newspaper.
It traveled as a supplement in the newspaper to readers in office-concentrated and trend-conscious districts in Seoul as well as to readers in coffee chains and hotels.
Over the one year period, W evolved edition after edition as evident in its design, layout and content.
W has gained some loyal fans who anticipated the next edition and were delighted by the product. It was their support and interest that kept W going. They were the sources of W's inspiration.
Now W's experimental journey ends here, but its spirit of innovation and challenge will carry on.
Thank you for being an avid reader of W. We deeply appreciate your love and support.
Yun Suh-young, W manager
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