A CEO of a local "tteokbokki" (rice cake in spicy sauce) franchise has created a buzz after openly denouncing President Moon Jae-in and Justice Minister Cho Kuk.
In the wake of the repeated criticism, supporters of Moon and Cho have vowed to boycott the franchise, while those critical of the current administration, including conservative extremist online community Ilbe, encourage people to visit the brand's stores.
Kim Sang-hyun, head of Kukde Tteokbokki, uploaded the first controversial post to Facebook, Sept. 18, claiming President Moon is representing North Korea, followed by a Sept. 20 post saying there are many (North Korean) operatives in South Korea and they are Moon and his staff occupying Cheong Wa Dae.
In another post on Sept. 20, Kim said a large number of great businessmen around him were treated like criminals under Moon's socialist regime.
His harsh words toward the President continued, Tuesday, saying that Moon is trying to change the national identity, with the hashtag, "Moon Jae-in is a communist."
Kim also took a shot at the justice minister who is embroiled in numerous allegations.
In response to the open denunciation toward the head of state, citizens are expressing mixed reactions.
Those in favor of the Moon administration have launched a boycott movement against the franchise on online communities and social media platforms. They are also targeting another Japanese food franchise owned by Kim.
On the other hand, Ilbe members stand up for Kim, encouraging people to visit the stores.
Since founding Kukde Tteokbokki in 2009, Kim has expanded the franchise to over 80 stores nationwide. Kukde means a member of a national team in Korean.