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Staff Reporter
Rain's star power will reign in China as the hallyu star models for Fuma, a local confectionary company. The one-year contract is the singer's first deal with a mainland Chinese brand.
The 25-year-old returned home after completing photo shoots and filming a TV commercial under tight security from June 8 to 9, according to Yonhap News. The advertisements featuring the pop star and Fuma's new roll cake will be revealed in September.
``Rain had previously modeled for Pepsi-Cola, Pentec cell-phones and make-up brand DHC, among other global labels, but this is his first advertisement for a mainland Chinese company,'' a Chinese advertisement firm representative told Yonhap News. ``Rain, like other superstars in China, chose the food industry, which is an easy means of reaching the masses.''
Fuma plans to spend about 50 billion won to promote Rain's ads, which will run on national television as well as on more than six satellite broadcasting systems and every regional channel, according to the local advertising company in charge of the project.
Fuma will also print the pop star's face and signature on the cover of various chocolate, coconut, strawberry and banana-flavored products. The confectionary had previously employed Chinese celebrities such as singer Coco Lee.
The advertising company said that Rain, whose real name is Jung Ji-hoon, will hold a press conference in China in September.
``Various TV programs from CCTV, Funan satellite stations and others are trying to invite Rain to make guest appearances,'' the advertising representative said. ``After hearing about the advertising contract, other major Chinese firms are trying to get in touch with him.''
Rain was scheduled to perform in Hawaii on Friday as part of his world tour concert, but a pending lawsuit with an American record company over the use of his English name `Rain' has postponed the date for the time being.
hyowlee@koreatimes.co.kr
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