By Lee Min-hyung
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| Lina Korea CEO Cho Jee-eun |
"We will reappoint her as our CEO in recognition of her management achievement demonstrated by stable organizational operation despite the pandemic-induced difficult market environment," the committee said.
Cho made headlines last year as the only female CEO in Korea's insurance industry. Born in 1975, she is also the youngest CEO in the industry.
Lina Korea reported sound earnings in the first half of 2021, despite a resurgence of the pandemic here. Its net profit between January and June came in at 165 billion won ($138.7 million), declining slightly from 174 billion won a year ago. But given the pandemic-sparked financial uncertainties here and abroad, the performance is considered to be solid within the industry.
Cho's extension of term will be confirmed during an upcoming shareholders' meeting.
One of her core tasks this year is to speed up the establishment of Lina's digital insurer. This is in response to the global pandemic shock last year. Insurers here and abroad are ramping up efforts to transform their businesses by focusing on enhancing digital sales channels.
Lina Korea is placing its management focus on expanding its presence in the nation's healthcare market by attracting more young customers, as part of a strategy to seek new revenue streams amid a saturation in the conventional insurance market here.
Cho started working at Lina Korea in 2011 after finishing her career at MetLife Korea. In 2019, she was promoted to chief of staff at Lina Korea after proving her strong communication skills and leadership.
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