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Thu, February 3, 2022 | 06:26
Non-banks
Hyundai Card, MoMA's longtime partnership promotes K-art
Posted : 2019-09-29 15:25
Updated : 2019-09-29 20:49
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Artist Yang Hae-gue, right, stands beside 'Sonic Coupe Copper ― Enclosed Unity,' which will be displayed at New York's Museum of Modern Art that reopens Oct. 21. Hyundai Card said it will sponsor her first solo exhibition at the world's leading contemporary art museum. / Courtesy of Yang
Artist Yang Hae-gue, right, stands beside "Sonic Coupe Copper ― Enclosed Unity," which will be displayed at New York's Museum of Modern Art that reopens Oct. 21. Hyundai Card said it will sponsor her first solo exhibition at the world's leading contemporary art museum. / Courtesy of Yang
By Park Jae-hyuk

Hyundai Card's 14-year partnership with the Museum of Modern Art (MoMA), which has enabled Korean artists to introduce themselves to the world, has come into the limelight again lately, ahead of the reopening of the world's leading contemporary art museum in New York, Oct. 21.

According to the card firm, Thursday, MoMA will come up with a media performance program, the "Hyundai Card Performance Series," when it finishes renovations that started June 15.

The card issuing unit of Hyundai Motor Group, which will sponsor the program exclusively, will present various art projects including performances, music, sound and moving images at the Marie-Josee and Henry Kravis Studio to be placed at the center of the new MoMA.

In addition, Hyundai Card will sponsor artist Yang Hae-gue's first solo exhibition at MoMA, which is among special exhibitions that the museum will hold to celebrate its reopening.

Yang, who went to Germany after majoring in sculpture in Korea, has drawn global attention for of her active works and styles.

Glenn Lowry, the David Rockefeller director of MoMA, who visited Korea in April to promote the museum's new expansion, said, "We want someone who comes to MoMA to see The Starry Night to be amazed by Haegue Yang's work when they walk out of the museum."

Her sculptures will be displayed at MoMA's Marron Atrium, during the exhibition titled "Haegue Yang: Handles."

Since it launched Korea's first official MoMA online store in November 2006, Hyundai Card has continued supporting the museum.

In 2008, the card firm and the museum jointly hosted MoMA's first official exhibition in Korea, "Humble Masterpieces: Everyday Marvels of Design."

It also carried out "Destination: Seoul" project with MoMA Retail in 2009, so as to introduce Korean designers and their art on the global stage.

When Hyundai Card and MoMA signed a three-year partnership in 2010, they ran internship programs and curator exchange programs, so that Korean students and curators could experience a hub of the world's contemporary art.

From 2014 to 2017, Hyundai Card joined hands with MoMA and the National Museum of Modern and Contemporary Art in order for young architects in Korea to showcase their talents.





 
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