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| A banner ad for partnership between Shinhan Card and Netflix / Courtesy of Shinhan Card |
By Park Jae-hyuk
Shinhan Card became the nation's first financial firm to form a partnership with Netflix.
The card issuer said Wednesday it signed a partnership agreement with the global online entertainment service provider, in order to offer differentiated benefits to customers using online streaming services regularly and to carry out various marketing campaigns utilizing Neflix's content.
According to the card firm, users of Shinhan Pay FAN mobile platform are able to enjoy upgraded services on Netflix for lower prices.
Shinhan Tops Club members will be offered a three-month free trial period for Netflix's content starting from Oct. 1.
In addition, Shinhan Card will carry out a variety of joint marketing campaigns with Netflix, whenever the media-services provider releases its popular original content.
Among many subscribers to Netflix, the card firm will especially focus on communication with millennials, who are familiar with mobile devices and prioritize a work-life balance.
It also plans to invite customers of both companies to joint events.
"Through our strategic partnership with Netflix, we have been able to offer a wide range of benefits to our customers in line with a rapid growth in demand for online content," Shinhan Card's digital first division director Ryoo Tae-hyun said. "We will do our best to enable a differentiated customer experience and rational consumption by boosting our Shinhan Pay FAN mobile platform."
Shinhan Card has expanded its digital ecosystem through a series of strategic partnerships with global platform providers, such as Paypal, Amazon and Skyscanner.
It seeks to serve as a bridge that links its customers and partners, so that they conduct consumption, sales and marketing in the most convenient and effective way.





































